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Overview

Brand Identity Design

With a Brand Identity we communicate your brand’s character and values to your audience. Show them what they want to see, and they’ll be become loyal customers that will buy from you again and again.

Every element of your visual brand is intentionally crafted to position your business exactly where it needs to be. From colour selection and font choice, to the types of graphics and photography used.

This is how I create brands that are in-demand and stand the test of time. If your branding is boring, dated or inconsistent you’re turning your customers away. Let me help you become the trusted and in-demand brand you want to be.

Tell me more?

01.
Contact me here - Answer a few questions and I’ll be in touch!


02.
Nice to meet you -
We meet, discuss your business, needs, industry and I’ll guide you through the process,
recommend the best way forward for your brand, and put a quote together for you.

03.
Let’s lock it in! -
We lock in a start-date, and I will let you know a timeline for completion
"Chrysa's approach, partnership, and obviously, talent was a real gift to me. She really helped me talk to my clients"
"She took the time to really understand my brand and my target customer and what the long-term brand plan was.
She presented me with a range of brand design options and worked so collaboratively with me to get the desired final result."

What about the process?

Here’s how it works

Brand Foundations

A brand strategy identifies the job to be done to win over the customer. How you need to show up, how you behave, what you talk about, and how you position yourself.  Once this is understood you can build a compelling visual language that will knock all the competitors out of the park and win over the hearts and minds of your ideal audience.  I collaborate with my Brand strategist side-kick Carly from Sprowt who you’ll meet on one of our in-depth meetings to identify an ownable white space for your brand, and the job to be done to bring your brand to life.

Brand Identity

With a solid understand of who your brand is, I will go ahead and build a brand identity that communicates everything you stand for and value; in a way your audience WILL LOVE.  I like to bring a more creative and playful edge to all the brands I work on so that they look unique and miles ahead of their competitors.

Get out There!

With a hot-of-the-press brand you’ll be well equiped to take your industry by storm and get into the hands of your ideal customers.

Working with-

Destination restaurants with head-bopping disco beats,
mouth-watering meals and lip-smacking cocktails.
Boutique Melbourne beauty-bars in the business of making waves and raising eyebrows.
Vibrant plant-based gelato bars bringing the freshest most vibrant gelato to the streets of Istanbul.
Aromatherapy apothecaries delivering holistic therapies for the skin, senses and soul.

For businesses here for a good time,
so they can stick around for a long time.

Brand Identity FAQ

How is working with you different from working with a branding agency?

Working with me offers a more personalized and hands-on approach compared to a larger branding agency. As a freelance brand identity designer, you'll have direct access to the creative process and communication with the designer (me!) throughout the project. I can offer more flexibility in terms of project scope, timelines, and budget, tailoring my services to meet your specific needs.

How do you approach designing a logo for a brand?

When designing a logo for a brand, I begin by understanding the company's values, target market, and unique selling proposition before researching into competitors and industry trends to ensure the logo stands out from the crowd, yet still aligning with the brand's identity and objectives.

Why is it essential for businesses to have a style guide?

A style guide serves as a roadmap for maintaining consistency in brand representation across all channels and mediums. It outlines guidelines for logo usage, color palettes, typography, imagery, and other visual elements, ensuring that the brand's identity remains cohesive and recognizable.

How can a well-designed brand identity contribute to the success of a business?

A well-designed brand identity will help your business differentiate itself from competitors, build trust with customers, and create strong emotional connections. It aids brand recognition, fosters loyalty and trust, and ultimately drives sales and business growth.

How do you ensure that a brand's logo is used correctly across different mediums and applications?

I provide clear guidelines in the style guide regarding logo usage, specifying size, placement, color variations, and minimum clear space requirements. Additionally there will be mock-ups of how to use all of your brand assets to ensure that the logo, font, colours and brand graphics are implemented consistently and effectively.