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Overview

Packaging Design

If your product packaging is out-dated, inconsistent, or just damn-right vanilla, you're business is likely loosing sales opportunities.

Let's create a look that is positively dripping with your business's unique personality and style. Thoughtfully crafted to support your cohesive and recognisable brand. This is how we make your product look as good as it tastes.

Tell me more?

01.
Contact me here - Answer a few questions and I’ll be in touch!


02.
Nice to meet you -
We meet, discuss your business, needs, budget and I’ll guide you through the process,
recommend the best way forward for your packaging, and put a quote together for you.

03.
Let’s lock it in! -
We lock in a start-date, and I will let you know a timeline for completion
"Chrysa was fantastic - really great creative ideas, good attention to detail and technical aspects of label design,
and absolutely lovely to work with. Thoroughly recommend her"
"An absolute dream to work with - even with time-zone and lockdown considerations. She communicated excellently, working within our scope but ultimately providing the direction we needed to produce stunningly original, thought-provoking and thoroughly engaging designs. We could not be happier with her work and will certainly be continuing our collaboration in the future."

What about the process?

Here’s how it works

01. Ideation

What's going to stop your ideal customer in their tracks to pick up your product? How can we stand out from competitors?
What is the very best packaging we can achieve with your manufacturing & print budget?

We get to the bottom of these questions as well as explore directions & concepts we can take our packaging to feel refreshingly you!

02. Packaging Design

Ideas become reality with the design of your packaging. We use your manufacturers die-lines or source the very best print solutions for you.


03. Print Set-up

It's one thing having a fabulous packaging design, and it's another setting it up for printing success!

The attention in in the detail with die-lines professionally set up as per the printer's specs, and all colours are professionally colour matched everything prints exactly as we expect it to.
No nasty surprises here!

Working with-

Melbourne neighbourhood bottle shops with great taste in wine and even better taste in wine labels.
Elegant tea lines with Parisian vibes and collectible tins too good to throw away.
Barrel aged whiskey creators with a look inspired by local historic bridges and masculine lines. 
Boutique wineries running a small operation but a mighty vision. 

For businesses here for a good time, so they can stick around for a long time.

Packaging design FAQ

How is working with you different from working with a branding agency?

Working with me offers a more personalized and hands-on approach compared to a larger branding agency. As a freelance brand identity designer, you'll have direct access to the creative process and communication with the designer (me!) throughout the project. I can offer more flexibility in terms of project scope, timelines, and budget, tailoring my services to meet your specific needs.

How do you approach designing a logo for a brand?

When designing a logo for a brand, I begin by understanding the company's values, target market, and unique selling proposition before researching into competitors and industry trends to ensure the logo stands out from the crowd, yet still aligning with the brand's identity and objectives.

Why is it essential for businesses to have a style guide?

A style guide serves as a roadmap for maintaining consistency in brand representation across all channels and mediums. It outlines guidelines for logo usage, color palettes, typography, imagery, and other visual elements, ensuring that the brand's identity remains cohesive and recognizable.

How can a well-designed brand identity contribute to the success of a business?

A well-designed brand identity will help your business differentiate itself from competitors, build trust with customers, and create strong emotional connections. It aids brand recognition, fosters loyalty and trust, and ultimately drives sales and business growth.

How do you ensure that a brand's logo is used correctly across different mediums and applications?

I provide clear guidelines in the style guide regarding logo usage, specifying size, placement, color variations, and minimum clear space requirements. Additionally there will be mock-ups of how to use all of your brand assets to ensure that the logo, font, colours and brand graphics are implemented consistently and effectively.