Product & Packaging designer Melbourne

With product and packaging design we create a look that is positively dripping with your business's unique personality and style. Thoughtfully crafted to support your cohesive and recognisable brand.

This is how we create the interest and intrigue that gives your packaging undeniable shelf appeal.
This is how we make your product look as good as it tastes.

Start your product +
packaging design project

In a competitive market where consumers are bombarded with choices, first impressions are everything so it's crucial to have packaging that grabs attention and entices your target audience to pick up your product. You might have the best product in the world but how will people know if they aren't enticed to buy & try it first?

Our goal is to make your product packaging not only look good, but stand out from the crowd (that all important shelf impact!) enticing consumers to take a closer look and then ultimately make a purchase.

With my in-depth expertise of designing for packaging, we're not just creating a vessel to house your product; We're creating an experience your customer will love and in turn, elevate your brand.

Whether you have your own brand graphics or illustrations to use on your packaging design, or would like something designed specifically for your new product, you've come to the right person. I can design creative on-brand graphics and illustrations specifically for your packaging.

I've worked on packaging design for various industries such as food packaging, packaging for tea, beverage label design and various other consumer goods. I know the ins & outs of regulations, UPC's and print process & set-up, so you can carry on running your business and leave it all to me.

Here’s how it works

You'll first fill in an in-depth questionnaire and send through any visual inspiration of packaging design that resonates with you before we jump in a 1:1 in-depth meeting to discuss everything about your business, your competition, your product and how it fits in your brand and the marketplace.

This is also a great opportunity to discuss the logistical and manufacturing side of your packaging. Ie - How will we print? Any special finishes? How can we use our creativity to keep unit costs down? Pantone or CMYK? (The list goes on) I have an in-depth understanding of the print process so will be able to answer any questions and guide you where you may need help along the way.

From there I'll develop two options for your packaging design considering every element you'll need to make your product stand out, as well as any guidelines and regulations we need to follow and then present these to you as real life mock-ups so you can envision them in action.

I'll refine and develop these until we have all the packaging fully ready to go! When we're done you'll have a complete collection of product packaging and associated assets print-ready, ready to send straight to the printers.

"Chrysa’s new product packaging design has been admired by many and no doubt has resulted in both the initial success and repeat purchases."

"She will be with me for every next step and product in my business and I continue to highly recommend her."

How much?

Product and packaging design needs vary depending on the type of packaging required, the print process & industry specific regulations.
From a single wine label to a whole beverage collection. And from swing tags to custom boxes to product wrap.
I’ll help you consider every possible element and create a custom proposal for your project.
Starting from roughly $600 AUD + gst

Need something that’s outside the box?
Get in touch to discuss your next design project and we’ll create something completely unique to you.

Packaging design services

I can help with -
• Food & Produce packaging
• Supplements & Beauty product packaging & label design
• Wine & Label design
• Fast Moving Consumer Goods Packaging
• Ecommerce & Amazon brand packaging
• Creative Packaging Consulting
• Important & specific regulations for different industries.
• How to stand out on the shelf
• Packaging design consultations

Working with-

Melbourne neighbourhood bottle shops with great taste in wine and even better taste in wine labels.

Elegant tea lines with Parisian vibes and collectible tins too good to throw away.

Barrel aged whiskey creators with a look inspired by local historic bridges and masculine lines.

Boutique wineries running a small operation but a mighty vision.

For brands who want to make their products look as good as they taste.

START YOUR PACKACKING AND PRODUCT DESIGN PROJECT HERE

Packaging design FAQs

Do I handle print production for packaging and marketing materials?

Absolutely! I can provide end-to-end services, which include managing print production. My expertise in design for print ensures that your designs are translated seamlessly from digital concepts to high-quality printed materials, maintaining their eye-catching appeal, meeting any required specifications wit.

How do you integrate a brand identity into my businesses packaging design?

A brand's brand identity is a fundamental aspect of packaging design giving me all the exact colour codes, fonts and the right aesthetic to create. By aligning my design decisions with your brand guidelines, your packaging will be on-brand, coherent and exactly what your ideal consumer wants and expects. Don't have a a brand identity in place? I can still help. You can check out my brand identity design examples here.

How do you ensure that the packaging design is eye-catching and stands out on the shelf?

Every project is different but I use a combination of creative design elements, strategic use of brand colour and typography, and a whole lot of creativity to create custom packaging design that commands consumer attention. With a focus on attention to detail, great design , and a considering for consumer psychology principles, I deliver packaging that grabs the consumer's eye and differentiates your products in a competitive retail shelf environment.

Do you offer design services for other marketing materials to ensure the success of a new product?

Of course! In addition to packaging design, I offer a range of other design services for your marketing materials, in print and digital. Whether you need promotional flyers for product or beverage launch, events, or special promotions get in contact, I'd love to hear about your upcoming project.

What is the different between CMYK & Pantone print process? Can you help me?

Print design is my passion and of course I will guide you through the complexities. When delving into the realm of packaging design, understanding the intricacies of the print process is really important. This is not just for print quality but also for cost efficiency. Two primary colour systems dominate this landscape: CMYK and Pantone.

CMYK, standing for Cyan, Magenta, Yellow, and Key (Black), operates on a subtractive colour model blending these four colours to produce a wide spectrum of hues. This process is ideal for full-colour printing and most commonly used in high-volume production and where cost efficiency is crucial.

However, when precise colour matching is really important, or the use of vibrant, bright or flurecent colours hues, Pantone colours reign supreme. Pantone, an industry top colour matching system, offers a vast array of standardised colours, each assigned a unique code for easy reference. Unlike CMYK, which mixes colours during the printing process, Pantone colours are pre-mixed inks, ensuring consistency across various print runs and substrates.

While CMYK offers versatility and cost-effectiveness, Pantone provides unmatched colour accuracy, making it indispensable for brands striving for precise or stand-out colours on their packaging. Understanding the nuances of both CMYK and Pantone is really important to design packaging that not only catches the eye but also faithfully represents the brand's identity.